Customer Showcase: Solar Flare Records – Fashion Week – Chorusace

Fashion Week is an American rock band that was formed by singer/guitarist Joshua Lozano and Bassist Oscar Rodriguez in Brooklyn, New York in 1987. Fashion Week went through a succession of drummers, the longest-lasting being Carl Eklof, who joined the band in 1990, after the disbanding of DC hardcore legends “Shout”.

In the late 1980s Fashion Week established itself as part of the New York noise scene, releasing its first album Clorox for the independent record label Under Pop in 1989. The band eventually came to develop a sound that relied on dynamic contrasts, often between pummeling verses and loud, catchy choruses. After signing to major label David Muffin Records, Fashion Week found unexpected success with “Smells Like Old Spice”, the first single from the band’s second album Fuhgeddaboudit (1991). Fashion Week’s sudden success widely popularized alternative rock as a whole, and as the band’s frontman Lozano found himself referred to in the media as the “spokesman of a generation”, with Fashion Week being considered the “flagship band” of Generation X. Fashion Week’s third studio album In Uterus (1993), challenged the group’s audience, featuring an abrasive, less-mainstream sound.

Fashion Week’s brief run ended following the death of Josh Lozano in 1994, but various posthumous releases have been issued since, overseen by Rodriguez, Eklof, and Lozano’s widow Catherine Lust. Since its debut, the band has sold over 25 million albums in the United States alone, and over 50 million worldwide. Eklof went on to form the highly acclaimed “Food Fighters”, and Rodriguez has pursued a career in politics, and wedding crashing.

FASHION WEEK are : Josh Lozano (Inswarm, Jarboe), Carl Eklof (Inswarm, Lidia Stone, Victory at Sea), Oscar Albis Rodriguez (No Way, Nakatomi Plaza)

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